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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Usability
Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.
Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.
Tips From 8 Conversion Optimization Experts on Preparing Now for the Holiday Season
As the Holiday Season approaches, 8 CRO experts weigh in on what to do now to be able to maximize sales this year.
A Lesson In UX: This Hospitality Company’s Loyalty Program Could Be More Hospitable
Even big companies have processes that just don’t work, if they don’t do proper usability testing first.
4 Methods to Utilize Social Proof to Build Trust on Your Website
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
10 Tips to Make Your Email Sign-Up Process As Effective As Possible
When building your email opt-in list, you want the sign-up process to be as easy as possible on your customers. Here are examples of how online leaders do this well, or poorly.
How Not to Revamp Standard Ordering Processes – A Case Study
When it comes to usability and how sites convert visitors into sales, we can often learn a lot from what other large, seemingly successful organizations are doing on their websites. In fact, it is surprising how often we can learn …
Improve Conversions By Upgrading Your Forms to HTML5
Changing out some simple attributes in your forms can take advantages of HTML5 features to make your site easier to use—especially for mobile users!
Don’t Overlook Product Category Pages! 14 Steps to More Online Sales
The Product Category Page is often the forgotten stepchild of many online stores. These 14 steps help you make it a contributing member of your online sales team.
