Category Archives: Mobile

The Evolution of Mobile Ecommerce Conversion Optimization

It used to be sites just went Responsive to try to improve their conversion rates from mobile users. In recent years however, smart marketers have followed an evolution in trying to improve mobile conversion rates. This post explains the three stages of the Evolution of Mobile Ecommerce Conversion Optimization.

The Ultimate Guide To Designing Your Cart Recovery Email

The right way and the wrong way, with examples for 7 different components of your cart abandonment email that will help you recapture more of those lost orders.

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users

With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.

Why We Chose a Responsive Design For Our New Site

For the new WSO website, the choice between Responsive Design vs Dedicated Mobile Site boiled down to a few key factors.

Email Marketing for Mobile Devices – Who Does It Well? Who Does It Not-So-Well?

The explosive growth of mobile usage for Internet-related activities continues, and nowhere is it more prevalent than in reading email.  According to Litmus, more than half of all email reads take place on a mobile device.  How do your company’s …

Improve Conversions By Upgrading Your Forms to HTML5

Changing out some simple attributes in your forms can take advantages of HTML5 features to make your site easier to use—especially for mobile users!

Is Your Website Mobile Friendly? Don’t Be So Sure!

I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.)  Just last week I was in a meeting with a client and another vendor where the vendor asked if …

What All Marketers Must Consider When Planning For Mobile Visitors

We all know it and read about it every day:  the use of mobile devices to surf the web is growing at a frantic rate.  Last year, there were more smart phones & tablets purchased than laptops & desk top …