About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
See Me Speak At…
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
- How You Benchmark And Why That’s Wrong
- Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
- Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
Category Archives: Tips & Tricks
With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.
You don’t have to be a techie to speed up your website. Here are some quick-hit areas to look for things slowing down your site that anyone can understand and get fixed.
As the Holiday Season approaches, 8 CRO experts weigh in on what to do now to be able to maximize sales this year.
After setting up Site Search Tracking in your analytics tool, here are several techniques you can use to increase conversions on your site using the information it provides.
I can’t believe it’s been a full week already since Which Test Won held their second annual The Live Event, a two day conference focusing mainly on A/B Testing, but also on other things dealing with improving conversions on your …
Advanced Customer Segmentation is one of the keys to turning a big pile of metrics data into insights from which you can take meaningful action. Here is a start into how to do it.
Now days, more and more web sites are including Store Locators to aid their site visitors to find the closest location. Retail chains want to make it easy for customers to find and shop at their stores. Manufacturers & wholesalers …
Google brings many resources to web sites for little or no cost, and one of these is Google Maps. In the “old days”, many web sites would have a static image of a map to help customers know how to …
If your web site includes an online store, there’s a good chance that on more than one occasion, you’ve found that a customer has accidentally submitted one order more than once, causing multiple charges to their credit card, and possibly …