Category Archives: Resources & Reviews

Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.

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Posted in Case Studies, Conversion, Resources & Reviews, Usability | Leave a comment

Follow These 12 Women For Great Conversion Optimization Expertise

CRO is not just a man’s game. Start reading what these women have to say and you’ll become a Conversion Rate expert in no time.

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Posted in Conversion, Resources & Reviews | 10 Comments

10 Conversion Tips From “The Live Event” by Which Test Won

I can’t believe it’s been a full week already since Which Test Won held their second annual The Live Event, a two day conference focusing mainly on A/B Testing, but also on other things dealing with improving conversions on your …

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2014 Conversion Optimization Reading List – 7 Books You Should Read This Year

These seven titles are excellent sources for those just starting in website conversion as well as advanced conversion gurus. Read some or all of these books this year, and you’ll be well on your way to improving your website.

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Stripe.com Offers the Best of Both Worlds in Accepting Online Payments

Combining the control and usability of a Merchant Account solution with the lower costs of a solution such as PayPal, Stripe.com is a welcome addition to the array of online payment provider choices. Read about our experiences with it.

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Posted in Marketing Decisions, Resources & Reviews | 3 Comments