About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
- Ingenious or Crazy? Adjusting Your Bounce Rate
- The Evolution of Mobile Ecommerce Conversion Optimization
- The Ultimate Guide To Designing Your Cart Recovery Email
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
Category Archives: Usability
I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.) Just last week I was in a meeting with a client and another vendor where the vendor asked if …
Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 2) Last month, I started a three-part series on how even a small company can undergo meaningful optimization on their web site while on a limited …
Don’t waste your time and money implementing a user survey that won’t get you much useful information. Avoid these common mistakes to get higher response rates with more thoughtful answers so you have the information you want.
Improve your online store’s internal site search function with these 10 tips that can help you improve your web site’s conversion rate.
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.
We usually think that the largest online e-tailers have the resources to make their sites the easiest to use, but my recent experience in trying to purchase a gift with three of them proved that to be wrong.
We all know it and read about it every day: the use of mobile devices to surf the web is growing at a frantic rate. Last year, there were more smart phones & tablets purchased than laptops & desk top …
It’s perhaps the metric with the most daunting-sounding numbers: Shopping Cart Abandonment. Most studies estimate the average site to see abandonment rates of 70%-75% or even higher. If your site’s shopping cart abandonment is in this range—there is probably some …