Category Archives: Usability

Is Your Website Mobile Friendly? Don’t Be So Sure!

I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.)  Just last week I was in a meeting with a client and another vendor where the vendor asked if …

Stop “Promo Code Search” Leaks Once and For All to Increase Conversions

Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.

Eliminate the Biggest Obstacles to Conversion with Usability Testing

From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 2) Last month, I started a three-part series on how even a small company can undergo meaningful optimization on their web site while on a limited …

Oops! 10 User Survey Design Mistakes & How To Avoid Them

Don’t waste your time and money implementing a user survey that won’t get you much useful information. Avoid these common mistakes to get higher response rates with more thoughtful answers so you have the information you want.

Searching For Conversions – 10 Tips To Leverage Site Search To Increase Orders

Improve your online store’s internal site search function with these 10 tips that can help you improve your web site’s conversion rate.

Use Your Customer Site Search Data To Boost Revenues With These 5 Simple Techniques

We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.

Avoid These Shipping Cost Usability Mistakes That Even The Big Ecommerce Sites Make

We usually think that the largest online e-tailers have the resources to make their sites the easiest to use, but my recent experience in trying to purchase a gift with three of them proved that to be wrong.

What All Marketers Must Consider When Planning For Mobile Visitors

We all know it and read about it every day:  the use of mobile devices to surf the web is growing at a frantic rate.  Last year, there were more smart phones & tablets purchased than laptops & desk top …

Sealing the Deal: 12 Steps to Reducing Shopping Cart Abandonment

It’s perhaps the metric with the most daunting-sounding numbers:  Shopping Cart Abandonment.  Most studies estimate the average site to see abandonment rates of 70%-75% or even higher.  If your site’s shopping cart abandonment is in this range—there is probably some …