Category Archives: Case Studies

Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.

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Posted in Case Studies, Conversion, Resources & Reviews, Usability | Leave a comment

What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]

Many have shared how opt-in popups have grown their email subscription list. But few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.

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Posted in Case Studies, Conversion, Email Marketing | 2 Comments

A Lesson In UX: This Hospitality Company’s Loyalty Program Could Be More Hospitable

Even big companies have processes that just don’t work, if they don’t do proper usability testing first.

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Ecommerce Product Page Optimization – An Example

How we gained one customer $1.2 million annually by changing the layout of their Product Detail page.

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Why We Chose a Responsive Design For Our New Site

For the new WSO website, the choice between Responsive Design vs Dedicated Mobile Site boiled down to a few key factors.

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Posted in Case Studies, Marketing Decisions, Mobile | Leave a comment