About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
See Me Speak At…
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
- How You Benchmark And Why That’s Wrong
- Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
- Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
Category Archives: Case Studies
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.
What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]
Many have shared how opt-in popups have grown their email subscription list. But few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.
Even big companies have processes that just don’t work, if they don’t do proper usability testing first.
How we gained one customer $1.2 million annually by changing the layout of their Product Detail page.
For the new WSO website, the choice between Responsive Design vs Dedicated Mobile Site boiled down to a few key factors.
When it comes to usability and how sites convert visitors into sales, we can often learn a lot from what other large, seemingly successful organizations are doing on their websites. In fact, it is surprising how often we can learn …
Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.
For an online store, Trust is a critical factor in its ability to convert visitors into buyers. While a brick & mortar store typically allows shoppers to pick up and inspect an item before they purchase, there’s no ability to …
We usually think that the largest online e-tailers have the resources to make their sites the easiest to use, but my recent experience in trying to purchase a gift with three of them proved that to be wrong.