Author Archives: Tom Bowen

How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!

Shrink the file size of your images by over half and end up with as high a quality picture on your page? It can be done, and I’ll show you how!

How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions

Do your customer testimonials look like they did back in 2002? Those won’t convince many people to convert! Learn how to make your testimonials credible, noticeable, and effective to build more trust for your website.

How You Benchmark And Why That’s Wrong

Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.

Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users

With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.

Can All Your Recipients Really View Your Responsive Email Easily?

Responsive Design is still all the rage in web design circles, and that extends into email. But not all email clients can process Responsive messages. What are some alternatives that will work for all mobile users?

How To Use Google Analytics Calculated Metrics (And Get More Insight)

New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.

6 Reasons Why Star Wars Princess Leia Would Make A Great Conversion Optimizer

A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.

What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]

Many have shared how opt-in popups have grown their email subscription list. But few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.