Author Archives: Tom Bowen

How You Benchmark And Why That’s Wrong

Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.

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Posted in Analytics, Marketing Decisions | Leave a comment

Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.

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Posted in Case Studies, Conversion, Resources & Reviews, Usability | Leave a comment

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users

With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.

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Posted in Conversion, Mobile, Tips & Tricks, Usability | Leave a comment

Can All Your Recipients Really View Your Responsive Email Easily?

Responsive Design is still all the rage in web design circles, and that extends into email. But not all email clients can process Responsive messages. What are some alternatives that will work for all mobile users?

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Posted in Email Marketing | Leave a comment

How To Use Google Analytics Calculated Metrics (And Get More Insight)

New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.

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Posted in Analytics | Leave a comment