Category Archives: Email Marketing

Can All Your Recipients Really View Your Responsive Email Easily?

Responsive Design is still all the rage in web design circles, and that extends into email. But not all email clients can process Responsive messages. What are some alternatives that will work for all mobile users?

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What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]

Many have shared how opt-in popups have grown their email subscription list. But few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.

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Posted in Case Studies, Conversion, Email Marketing | 2 Comments

Email Marketing for Mobile Devices – Who Does It Well? Who Does It Not-So-Well?

The explosive growth of mobile usage for Internet-related activities continues, and nowhere is it more prevalent than in reading email.  According to Litmus, more than half of all email reads take place on a mobile device.  How do your company’s …

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Email Marketing Best Practices – Who Does It Well? Who Does It Not-So-Well?

For almost every client I’ve ever worked with, Email Marketing has been one of the top, generally the very top, performer of any online marketing effort undertaken.  But because of this, too many people simply take a “Send it and …

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Why Is Campaign Tagging Your Analytics Program’s Best Friend?

Implement Campaign Tagging in your external links to improve the accuracy and usefulness of your analytics.

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