About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
See Me Speak At…
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
- How You Benchmark And Why That’s Wrong
- Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
- Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
- Can All Your Recipients Really View Your Responsive Email Easily?
Category Archives: Marketing Decisions
Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.
How well your customer services meets and exceeds customer service will correspond directly to customer loyalty & referrals. Here are some offline examples that can be copied online.
Most growing businesses think they don’t have time to blog. But the fact is, a blog will increase your conversions, so you really don’t have time NOT to blog.
Should all of your digital marketing activities be provided by the same firm? Often the answer is no, and here is why.
For the new WSO website, the choice between Responsive Design vs Dedicated Mobile Site boiled down to a few key factors.
I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.) Just last week I was in a meeting with a client and another vendor where the vendor asked if …
Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for …
Combining the control and usability of a Merchant Account solution with the lower costs of a solution such as PayPal, Stripe.com is a welcome addition to the array of online payment provider choices. Read about our experiences with it.