About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
- Ingenious or Crazy? Adjusting Your Bounce Rate
- The Evolution of Mobile Ecommerce Conversion Optimization
- The Ultimate Guide To Designing Your Cart Recovery Email
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
Author Archives: Tom Bowen
New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.
A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.
What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]
Many have shared subscription growth rates for opt-in popups, but few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.
How well your customer services meets and exceeds customer service will correspond directly to customer loyalty & referrals. Here are some offline examples that can be copied online.
You don’t have to be a techie to speed up your website. Here are some quick-hit areas to look for things slowing down your site that anyone can understand and get fixed.
As the Holiday Season approaches, 8 CRO experts weigh in on what to do now to be able to maximize sales this year.
There has been a sharp rise in “fake” visits showing up in Google Analytics from Referral Spammers and Ghost Referrers. These two simple GA filters can keep it out!
Why is motion on your landing pages hurting your conversion rate? Think about how TVs in a restaurant affect your dinner conversation.
Even big companies have processes that just don’t work, if they don’t do proper usability testing first.