Author Archives: Tom Bowen

How To Use Google Analytics Calculated Metrics (And Get More Insight)

New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.

6 Reasons Why Star Wars Princess Leia Would Make A Great Conversion Optimizer

A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.

What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]

Many have shared subscription growth rates for opt-in popups, but few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.

Customer Service: Are You Exceeding Expectations, Or Just Making Things Right?

How well your customer services meets and exceeds customer service will correspond directly to customer loyalty & referrals. Here are some offline examples that can be copied online.

Speed Up Your Website: 8 Easy Places To Look To Reduce Page Load Times

You don’t have to be a techie to speed up your website. Here are some quick-hit areas to look for things slowing down your site that anyone can understand and get fixed.

Tips From 8 Conversion Optimization Experts on Preparing Now for the Holiday Season

As the Holiday Season approaches, 8 CRO experts weigh in on what to do now to be able to maximize sales this year.

Is Referral Spam Is Hurting Your Web Analytics? Here’s How To Fight It

There has been a sharp rise in “fake” visits showing up in Google Analytics from Referral Spammers and Ghost Referrers. These two simple GA filters can keep it out!

Does Your Landing Page Suffer From “TVs In A Restaurant” Syndrome?

Why is motion on your landing pages hurting your conversion rate? Think about how TVs in a restaurant affect your dinner conversation.

A Lesson In UX: This Hospitality Company’s Loyalty Program Could Be More Hospitable

Even big companies have processes that just don’t work, if they don’t do proper usability testing first.