About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
See Me Speak At…
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
- How You Benchmark And Why That’s Wrong
- Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
- Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
Shrink the file size of your images by over half and end up with as high a quality picture on your page? It can be done, and I’ll show you how!
Do your customer testimonials look like they did back in 2002? Those won’t convince many people to convert! Learn how to make your testimonials credible, noticeable, and effective to build more trust for your website.
Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.
With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.
Responsive Design is still all the rage in web design circles, and that extends into email. But not all email clients can process Responsive messages. What are some alternatives that will work for all mobile users?
New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.
A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.
What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]
Many have shared how opt-in popups have grown their email subscription list. But few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.