Google Analytics Bot & Spider Filtering – Should You Enable This Filter?

Just at the end of July, Google Analytics added a new feature to help improve the overall accuracy of your analytics – “Bot Filtering”.  This was announced on July 30, with the promise to have it completely rolled out by July 31.  Whether you’ve not heard of this until now, or saw a blog post about it earlier, or just noticed it while perusing your Google Analytics setup, you may be wondering just what it is, and if you should turn it on or not.  I hope that this post can clear up some of those questions.

Google Analytics Bot Filtering Feature

Improve the accuracy of your analytics by enabling the new Bots and Spiders filter.

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Don’t Make These 9 Mistakes In Your Google Analytics Implementation

Google AnalyticsWe perform a lot of Analytics Audits for clients to help them make sure their web metrics are being reported accurately, and that the information coming from them is useful.  While we perform audits for most of the major analytics tools out there, Google Analytics is easily the tool most often used by companies that approach us.  That makes sense because GA is a very complete solution which is cost effective, and it is so ubiquitous that there is a lot of support out there for it.

However, with a solution that is broad, there are often implementation issues, and we tend to find several on each audit.  And there are a group of issues that tend to come up most often.

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Why Just One Digital Marketing Firm May Be Your Biggest Mistake

Sourcing all of your Digital Marketing needs from one firm looks attractive & efficient. But will it get you the optimal results?

A question I find myself answering more often these days is why Web Site Optimizers offers only Conversion Consulting-related services and not Search Engine Optimization (SEO), Web Site Development, Pay Per Click (PPC) Campaign Management, Social Marketing, Content Marketing services, etc.

There are indeed one-stop Digital Marketing firms that offer all of those services and more.  One mistake I feel that many small and medium-sized businesses make these days is hiring one firm to handle all of those needs described above.

Why do I feel this way?

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How Much Is Too Much? Clean Up Your Landing Pages

The key landing pages on your web site are among the most important parts of your entire business.  So why aren’t they converting?

By far, the issues we see most often with new clients’ landing pages fall into the category of “Too Much/Too Many”.  It’s good to make a site easy to use and to provide a pleasant user experience, but for pages that are part of the conversion process (and which are not?), it’s important to enable “ready” users to stay focused on the task.  Having too much clutter on the page can detract from that.  What is there too much of on your landing pages?

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Why We Chose a Responsive Design For Our New Site

WSO mobile version

The WSO Home page as seen on an iPhone.

I hope you’ve noticed the new redesigned web site we launched a few months ago!  We redesigned the site for several reasons.  The biggest was that like the cobbler whose children have no shoes, our site was severely outdated.  Not just in how it looked, but in the messages it was communicating (or trying to).

We redesigned the site to do a better job of talking about the core areas of service we’ve come to focus on in the past three or four years.  And the old site was also not doing a good job of incorporating the Best Practices that we preach every day to our clients!

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Posted in Case Studies, Marketing Decisions, Mobile | Leave a comment