Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Home Page Carousels: Good or Bad? The Ultimage Guide to Existing Studies With Real DataAsk most online marketers their feelings on Home Page Carousels (aka Image Sliders, Rotating Offers, Slideshows, Faders, they go by many names), and it’s pretty certain that the answer you get will be a passionate one.  Many, especially designers, product managers, etc., think they’re fabulous.  A great way to get more exposure to a wide range of products on a page.

Others, usually Conversion Optimizers and developers, often think they are the worst thing since pop-up ads.

So who is right?  Fire up your favorite search engine and you’ll see there are plenty of opinions on the subject.  My own opinion is a pretty strong one on their effectiveness (actually lack thereof).  But by investigating all of the research studies I could find on the subject, I do know there are cases where they can be effective.

Read More

Posted in Case Studies, Conversion, Resources & Reviews, Usability | Leave a comment

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
We all know that mobile device users have been growing like gangbusters, and in fact, somewhere around 2015 or 2016, mobile web usage surpassed desktop usage. And if you’re like most website owners, your conversion rate for mobile users is probably drastically lower than for desktop users.

It’s unlikely that any of this is new to you, but what can you do to fix it? How can you close that divide so that you can get more of your mobile visitors to convert on your site without waiting to get on a desktop computer?

Read More

Posted in Conversion, Mobile, Tips & Tricks, Usability | Leave a comment

Can All Your Recipients Really View Your Responsive Email Easily?


Can All Your Recipients Really View Your Responsive Email Easily?
Email Marketing is an important component of the online marketing strategy for any business.  And like any marketing tactic, if you’re going to do it, you want to do it well!  Certainly for email, this means making the message as easy to read & interact with as possible.

Read More

Posted in Email Marketing | Leave a comment

How To Use Google Analytics Calculated Metrics (And Get More Insight)

How to Use Calculated Metrics in Google Analytics (And Get More Insight)
I’ve been saying for years that Google Analytics is probably the most valuable marketing tool a website manager has.  But until recently, your metric options were often limited.  Sure, there are Custom Metrics, and those can come in very handy in certain situations.  But the inability to perform some simple math within GA could require some tedious activities to get the information we needed.

Read More

Posted in Analytics | Leave a comment

6 Reasons Why Star Wars Princess Leia Would Make A Great Conversion Optimizer

6 Reasons Why Princess Leia Would Make A Great Conversion Optimizer
With the recent release of “The Force Awakens”, The Star Wars franchise is once again booming.  Not only did the film shatter opening-weekend box office records, fans are also flocking to see the earlier films in the series as well.

With Star Wars on everyone’s minds, we were wondering at WSO, which of the primary Star Wars characters would make the best Conversion Optimizer?  My money is on Princess Leia.  Daughter of Darth Vader, sister of Luke, wife of Han Solo, Leia certainly plays a key role in the Star Wars storyline, but she also exhibits some key characteristics that would make her an excellent Conversion Optimization expert.  We’d love to have her here at Web Site Optimizers.  Here’s why.

Read More

Posted in Conversion | Leave a comment