Have you upgraded to Google’s Universal Analytics yet? As I mentioned in my previous post, everyone using the “classic” version of Google Analytics will eventually have to upgrade to Universal, and it’s smart to go ahead and do that sooner rather than later. For one thing, there are more features in UA (and more will likely continue to be added).
For another thing, upgrading is actually quite easy. We recently completed getting all of our clients transitioned to Universal Analytics. They ranged from some very basic implementations to some sophisticated Google Analytics implementations with ecommerce and lots of events. All went smoothly and most took less than a half-hour’s worth of work.
So let’s get started. Here is your one-stop tutorial for upgrading your site to Universal Analytics (UA).
I still run into a lot of Google Analytics users who are putting off upgrading to Universal Analytics. Heck, I was one of them! Let’s face it, Google’s documentation on just about anything is not that easy to digest. It makes the transition process from “classic” Google Analytics to Universal Analytics look a little daunting. So why am I advocating that we all go and do it now?
There are many well-known techniques to build trust on your website, including using real testimonials, incorporating trust-building 3rd party seals, showing logos of prominent customers, leveraging social proof and more. And you should use as many of those techniques as possible on your site! After all, trust concerns are one of the biggest reasons potential customers do not convert on most websites.
But most of those techniques are fairly expensive, either in terms of time and resources, or in the case of 3rd party seals, money. But are there some obvious trust builders that you are overlooking? How do your basic sales & marketing strategy decisions affect the trust generated on your site, and how can you use them to build more?
Just at the end of July, Google Analytics added a new feature to help improve the overall accuracy of your analytics – “Bot Filtering”. This was announced on July 30, with the promise to have it completely rolled out by July 31. Whether you’ve not heard of this until now, or saw a blog post about it earlier, or just noticed it while perusing your Google Analytics setup, you may be wondering just what it is, and if you should turn it on or not. I hope that this post can clear up some of those questions.
Improve the accuracy of your analytics by enabling the new Bots and Spiders filter.
We perform a lot of Analytics Audits for clients to help them make sure their web metrics are being reported accurately, and that the information coming from them is useful. While we perform audits for most of the major analytics tools out there, Google Analytics is easily the tool most often used by companies that approach us. That makes sense because GA is a very complete solution which is cost effective, and it is so ubiquitous that there is a lot of support out there for it.
However, with a solution that is broad, there are often implementation issues, and we tend to find several on each audit. And there are a group of issues that tend to come up most often.