How You Benchmark And Why That’s Wrong

How You Benchmark and Why That's WrongNot long ago, I was out for a run, except that the Dallas heat drove me to run around the indoor track at the local university fitness center.  That’s a great place to run because there are rarely more than one or two others using it (and I get to watch basketball going on below!).

On this particular day, I was running, and another runner approached and passed me.  I am by no means a speedster of any kind, but sometimes when someone passes me, regardless of who it is, I start wondering if I should be keeping up with them.  Is this person young or old?  Overweight or fit?  Are they dressed like a serious athlete or do they look like they’re out for the first time all year?  Do I think they’re doing one mile or ten?  Should I be keeping up with them?  Going faster?

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Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data

Home Page Carousels: Good or Bad? The Ultimage Guide to Existing Studies With Real DataAsk most online marketers their feelings on Home Page Carousels (aka Image Sliders, Rotating Offers, Slideshows, Faders, they go by many names), and it’s pretty certain that the answer you get will be a passionate one.  Many, especially designers, product managers, etc., think they’re fabulous.  A great way to get more exposure to a wide range of products on a page.

Others, usually Conversion Optimizers and developers, often think they are the worst thing since pop-up ads.

So who is right?  Fire up your favorite search engine and you’ll see there are plenty of opinions on the subject.  My own opinion is a pretty strong one on their effectiveness (actually lack thereof).  But by investigating all of the research studies I could find on the subject, I do know there are cases where they can be effective.

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Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users

Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
We all know that mobile device users have been growing like gangbusters, and in fact, somewhere around 2015 or 2016, mobile web usage surpassed desktop usage. And if you’re like most website owners, your conversion rate for mobile users is probably drastically lower than for desktop users.

It’s unlikely that any of this is new to you, but what can you do to fix it? How can you close that divide so that you can get more of your mobile visitors to convert on your site without waiting to get on a desktop computer?

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Can All Your Recipients Really View Your Responsive Email Easily?


Can All Your Recipients Really View Your Responsive Email Easily?
Email Marketing is an important component of the online marketing strategy for any business.  And like any marketing tactic, if you’re going to do it, you want to do it well!  Certainly for email, this means making the message as easy to read & interact with as possible.

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How To Use Google Analytics Calculated Metrics (And Get More Insight)

How to Use Calculated Metrics in Google Analytics (And Get More Insight)
I’ve been saying for years that Google Analytics is probably the most valuable marketing tool a website manager has.  But until recently, your metric options were often limited.  Sure, there are Custom Metrics, and those can come in very handy in certain situations.  But the inability to perform some simple math within GA could require some tedious activities to get the information we needed.

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