Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You
Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for the success of one or more web sites, be they online stores, content publishing sites, online services, or something else, I invariably hear the same kinds of things. “I’d love to get my site to earn more. But Amazon spends millions of dollars a year on things like research, design, advertising, etc. We don’t have anywhere near that kind of money.”
How we all would love to have a multi-million dollar budget available to tweak the finest of variables to optimize the return our web site delivers. But just because your budget isn’t huge doesn’t mean it’s cost-prohibitive to start identifying and making changes that can have a big effect on what your site delivers. If all your marketing money to date has gone to generating more visitors and you’ve spent little or nothing optimizing the site for the visitors you are already receiving, there is a lot of low-hanging fruit out there that is ripe for the picking.
In this three-part series, I’ll discuss the most important areas on which to focus your initial optimization efforts. If you put a little thought into it and follow this plan, your site should soon offer a much greater return on the money you’re investing in it.
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Last week, Which Test Won sponsored the inaugural The Live Event, in Austin. This was a wonderful event with more face-to-face time and hands-on assistance from industry experts than I have seen at any other event. We heard from experts such as Bryan & Jeffrey Eisenberg, Justin Cutroni of Google, Andy Edmonds of Ebay, and Nazli Yuzak of Dell. We also had excellent presentations from people in the trenches optimizing conversions every day, such as Joy Billings from Experian, Ophir Prusak from BlazeMeter, and Josh Berg from Wayfair. Continue reading 
Back in October
