We are often asked by potential clients for more information and examples on just how we go about optimizing a landing page for conversions. Each project is obviously very different, but examples do go a long way toward illustrating some methods of improving certain kinds of landing pages. Here is an example of a project we just finished recently to help a small ecommerce website increase sales.
I say it to each one of my clients. “Blog more.” Or, “Start blogging.” It’s tough for a growing entity to find the time required to blog and blog consistently. But despite how difficult it is to make the time and stay consistent, having a blog and adding to it regularly will pay dividends for your business or organization.
That’s actually simple to answer. Your blog can help your website deliver more value to the business by doing two things: generating incremental traffic to your site, and increasing the conversion rate of your site. Increasing either will add value (bring in more revenue, create more leads, etc.). So how does this happen?
Hopefully by now, everyone reading this has either converted their “classic” Google Analytics implementation to the new Universal Analytics from Google, or at least you’ve decided to. If you haven’t decided to do that soon, read these reasons why it’s wise to upgrade to Universal Analytics now rather than later.
If you followed my post for how to actually go about upgrading to Universal Analytics, that’s great. But that post dealt only with the changes to the code on your pages. It got you up and running with Universal Analytics, but didn’t take you through any steps on the Admin side to fine-tune your Universal Analytics implementation. This post will take you through those final steps. Basically, it shows you how to take full advantage of your new UA implementation.
And if you haven’t upgraded yet, these two posts can be used together to start and complete your conversion.
With the recent growth in Conversion Rate Optimization, it’s a simple matter to find lists of the most influential CRO experts, or lists of people to follow. Those are great, but in most cases, they are dominated by men. And there are many, many male authorities on the subject. But there are also a great many women leading the way as well.
Follow each of the women on the list below. Follow them on Twitter, read their articles, hear them speak. I think if you do that, regardless of which men you also follow, you’ll gain a tremendous amount of insight to improve your website over the coming months.
Some of these you have probably heard of, and might be following already. Some you might not be familiar with. But in all cases, the information they will share with you will be valuable.
Tis the season for New Year’s Resolutions (and for Resolution Blog Posts), and I’m adding to the fray! Seriously, if you haven’t yet, now is an excellent time to spend a little time thinking about your top strategies for the coming year with regard to promoting your website(s) and increasing conversions. We’re actually putting the finishing touches on such plans right now at WSO for our current clients.
As you’re doing that, regardless of what the current status of your site is and how well it is performing, one thing you must be sure to do right away is readdress your analytics implementation and make sure it measures everything that is important, and measures it accurately.