Category Archives: Case Studies

Case Studies

How A Usability Study Increased Sales By 31% For One Loose Gemstone Wholesaler

By Tom Bowen

We happen to have several jeweler and loose gemstone clients, and were recommended by one of our clients to a wholesaler of loose diamonds.  Historically, most of their sales had come from posting their inventory on a couple of the …

Case Studies

How We Increased One Client’s Conversion Rate by 130% With A Best Practices Usability Review

By Tom Bowen

I always think that a complete Usability Study is the best way to improve the overall conversion rate of your web site.  But sometimes we come across a client who just can’t afford such a study.  That doesn’t mean that …