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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Conversion
Tips From 8 Conversion Optimization Experts on Preparing Now for the Holiday Season
As the Holiday Season approaches, 8 CRO experts weigh in on what to do now to be able to maximize sales this year.
Does Your Landing Page Suffer From “TVs In A Restaurant” Syndrome?
Why is motion on your landing pages hurting your conversion rate? Think about how TVs in a restaurant affect your dinner conversation.
Ecommerce Product Page Optimization – An Example
How we gained one customer $1.2 million annually by changing the layout of their Product Detail page.
Why Blogging Regularly Will Increase Conversions
Most growing businesses think they don’t have time to blog. But the fact is, a blog will increase your conversions, so you really don’t have time NOT to blog.
Follow These 12 Women For Great Conversion Optimization Expertise
CRO is not just a man’s game. Start reading what these women have to say and you’ll become a Conversion Rate expert in no time.
This Should Be Your Site’s Top New Year’s Resolution
Resolve now to take a look at your site’s analytics and set yourself up for a successful 2015. Here’s how.
4 Methods to Utilize Social Proof to Build Trust on Your Website
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
Do Your Strategies Build Trust on Your Website or Take It Away?
Your strategic marketing decisions—things like your pricing, refund policy, privacy policy, etc., will either contribute to the perceived trustworthiness of your site, or raise more trust questions with your users. Which is it for you?
Don’t Make These 9 Mistakes In Your Google Analytics Implementation
These are the Google Analytics issues we see most often when performing an Analytics Audit for customers.
