About Tom BowenFounder, Web Site Optimizers
Passionate about Usability & Conversions
See Me Speak At…
- The Evolution of Mobile Ecommerce Conversion Optimization
- The Ultimate Guide To Designing Your Cart Recovery Email
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
- How You Benchmark And Why That’s Wrong
Category Archives: Analytics
These are the Google Analytics issues we see most often when performing an Analytics Audit for customers.
Implement Campaign Tagging in your external links to improve the accuracy and usefulness of your analytics.
Going beyond simply tracking downloads of PDFs, here are eight excellent ideas for how to use Events Tracking from Google Analytics to give you better insight into your customers and what they are doing on your website.
Events Tracking is very powerful and easy to set up in Google Analytics. In the first of our two-part series, we look at how to properly set it up and use it.
Advanced Customer Segmentation is one of the keys to turning a big pile of metrics data into insights from which you can take meaningful action. Here is a start into how to do it.
Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for …
The Exit Rate for a page is often confused with Bounce Rate. What is the difference and how should you be using Exit Rate? The answers are in this post.
Understand the meaning of the most useful Email Marketing metrics, the nuances of how they are calculated, and how to use them to improve future campaigns.
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.