Monthly Archives: March 2012

Case Studies

How A Usability Study Increased Sales By 31% For One Loose Gemstone Wholesaler

By Tom Bowen

We happen to have several jeweler and loose gemstone clients, and were recommended by one of our clients to a wholesaler of loose diamonds.  Historically, most of their sales had come from posting their inventory on a couple of the …

Conversion, Usability

Sealing the Deal: 12 Steps to Reducing Shopping Cart Abandonment

By Tom Bowen

It’s perhaps the metric with the most daunting-sounding numbers:  Shopping Cart Abandonment.  Most studies estimate the average site to see abandonment rates of 70%-75% or even higher.  If your site’s shopping cart abandonment is in this range—there is probably some …