Monthly Archives: January 2012

Case Studies

How We Increased One Client’s Conversion Rate by 130% With A Best Practices Usability Review

By Tom Bowen

I always think that a complete Usability Study is the best way to improve the overall conversion rate of your web site.  But sometimes we come across a client who just can’t afford such a study.  That doesn’t mean that …

Usability

Boost Your Repeat Orders With Solid Order Confirmation Emails

By Tom Bowen

One of my best friends is a home builder, and it seems like any time we pass a home being built, he quickly tells me five things he sees that are being done wrong.  I suppose it is the same …