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Web Site Usability Consulting
For every person who looks for your site, there is some desired action you wish for them to take. You may be hoping they'll place an order. Perhaps you want them to fill out a lead form or place a phone call. It could be that you want them to sign up for a newsletter in which you sell advertising. The fact is that some sites do better job of realizing that desired action than others. We can help your site succeed.
Organizations approach us every day for help in getting more visitors to their site to help increase sales. Very often, however, they can increase sales more, while spending less money, by improving the user experience of their web site. Perhaps it's too difficult for customers to find the product they want. Or maybe there's not enough important information to convince the customer that the product is what they want. Maybe the site has cumbersome navigation, or just plain has technical problems. If a site is not simple to use and does not convey the proper information, money spent fixing these problems goes much further than for bringing in more visitors who won't be buying.
Usability Consulting is not limited to eCommerce sites. The principles of optimizing the user experience are applicable regardless of the purpose of your web site. If you are hoping visitors to your site will complete a desired action, it's important that the site is designed properly to optimize the chances of that action being taken.
Metrics & Analysis
A key to optimizing the value of any web site is metrics. We'll help you identify what measures give you the most relevant information, make sure you can take those measurements, and help you analyze them on a monthly basis (or more often if needed). The information in these metrics can identify issues with your web site, and sometimes identify the exact problem. We will help you analyze these metrics and set goals for improvements which will also improve your bottom line.
Site Reviews
We are often hired as consultants to review a customer's web site, identifying potential hurdles to the user completing the desired action as well as opportunities to improve the user experience. The result is a comprehensive report with examples and specific recommendations on easy-to-implement improvements to the web site. Customers either have their IT staffs implement those improvements, or work with us to add custom programming enhancements to the web site.
Usability Testing
By far the best information you can get on the ease of use of your site is to conduct unbiased usability testing. This refers to watching participants attempt to carry out real tasks on your site and observing where problems occur. Seeing users attempt to complete a task in actual conditions of use with an unbiased facilitator can uncover issues that would never be discovered otherwise. Web Site Optimizers is fully trained and experienced to conduct this testing from beginning to end, provdiding you with a complete and detailed report of our findings, along with solid recommendations to implement to improve the site.
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