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Opt-In Email Campaigns
There are few marketing tactics more cost effective than contacting people via email who have already expressed an interest in your information. It's fast, it's inexpensive, and it produces positive results.
 Opt-in email is not spam. "Opt-in" refers to emails sent to people who have specifically asked to be sent more information. This is often done as an option when placing an order, or by signing up for a newsletter, etc. Contacting such customers, at an appropriate level, to offer them helpful information can be a very effective method of bringing them back to your site to order or go deeper into the sales process.
Email marketing has several benefits:
- It's fast - A newsletter or email offer can be quickly developed and sent out to your list. Positive results can start showing up in minutes!
- It's effective - You are sending to people who have already told you they're interested. Many will respond quickly to your call-to-action in the email.
- It's measurable - We can give you data on how many people a message was sent to, how many opened it, how many clicked through, how many ordered, etc. We can even identify which individuals performed those desired actions.
- It's cost-effectiveThe cost components of an email marketing campaign are few, making it one of the most inexpensive marketing tactics of all.
Web Site Optimizers can help you to begin building an opt-in email list right away through multiple channels. As the size of this list increases, we can then help you identify the right kind of information to distribute to the people on the list, including enticing offers. From there, we'll develop the email for you and handle all of the distribution and reporting, leaving you to simply watch the results come in!
Whether you already have an opt-in list that you need to start utilizing, or you're starting from scratch, contact us to today to leverage the opportunities of E-Mail Marketing Campaigns.
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