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Bayer Healthcare
 As the back-to-school season was rolling around, Bayer Healthcare was very interested in getting the word out about their RID product, which treats children with head lice.
Time was of the essence, so WSO was hired through Bayer's ad agency to implement a Pay Per Click campaign on both Google and Yahoo! Search Marketing. Bayer had run similar campaigns the year before, but was looking for better results.
The expertise of WSO came in useful right away. We were able to expand the scope of the campaigns to many more search terms. We also optimized the ads used for the campaign to improve click-through rates and reduce costs. "WSO really knew their stuff on pay per click," says Daivd Reiff of Bayer's marketing agency OneVision. "I thought the numbers from the previous year were pretty good, but we easily surpassed them with this run."
Indeed, the click-through rate of our campaign was over 50% better than the previous year. We're looking forward to doing as well for next year!
Need some immediate traffic to your site? Call us today to discuss a cost effective Pay Per Click program for you.
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