Old World Stoneworks
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The market was changing for Old World Stoneworks, a manufacturer of cast stone fireplace mantels and range hoods. There was more competition, and although Old World had had a web presence since the early days of the Internet, competitors were getting more traffic. Sales were going the wrong direction.
On a referral from a satisfied customer, Old World contacted Web Site Optimizers. We quickly set upon an optimization of their site for search engines. This involved taking them out of an outdated architecture and improving site content. We also designed and implemented a pay per click campaign to add additional traffic for keywords not covered in the SEO campaign.
"WSO certainly knew their business," says Faye Reese, owner of Old World Stoneworks. "They did a wonderful job of educating us on what would be done, what we could expect, and how long it might take. They definitely met our expectations."
The SEO program was very successful, increasing traffic from search engines by over 20%. The customer service reps were thrilled with the additional number of leads that has been coming in, especially after the pay per click campaign was launched.
If you are looking to reverse a negative trend, give us a call and let's see how your site can be levereged to improve your numbers.
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