Earthstone International
|
 Earthstone International manufactures innovative environmentally friendly household cleaning products from recycled glass. Earthstone was looking to expand their customer base by sellilng products online, adding to their retail distribution. Starting an online sales channel was going to require some help.
Web Site Optimizers was hired to spearhead this new challenge. Working hand-in-hand with Earthstone's ad agency, our web site development team created a site that met all of our goals:
- Promote the products and communicate the appropriate message
- Incorporate a user-friendly online shopping cart system for customers to make purchases
- Lend itself to effective online marketing
We also developed an interface for Earthstone's call center reps to use to accept phone orders.
However, Earthstone's new site wouldn't generate any sales if nobody knew about it. Web Site Optimizers took the lead in developing an online marketing plan, led with a broad Search Engnie Optimization program taking advantage of the site content for each of Earthstone's product lines. This was complimented by concentrated link building efforts from complimentary sites to add traffic and boost Earthstone's search engine rankings. We also prepared a detailed web pay-per-click advertising campaign to generate traffic while the search traffic was building.
The initial results have been fantastic. Earthstone's online sales conversion rate has been nearly twice what was initially targeted. Revenue per order has increased in each of the first three months after the launch of the site. GrillStone, a grill cleaning tool has shown especially favorable results!
Web Site Optimizers helped Earthstone create an entire new revenue stream. Contact us today to see how we can help you meet your marketing objectives.
|
