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Cash, Klemchuk, Powers, Taylor
 Cash, Klemchuk, Powers, and Taylor is a growing intellectual property law firm in Dallas. They had a cookie-cutter web site from one of the standard law firm site providers. It was plain, and looked very similar to the sites of every other attorney in town. Since they work mostly with clients focusing on branding, copyrights, patents, etc., it was important that CKPT have a web site that stood out from the rest. They also wanted it to be a source of new clients.
Web Site Optimizers answered the call with a custom web site that not only has a standout design, but allows the firm to change copy and add more pages themselves, without the need to call and wait for a webmaster to make those changes.
“The cutting-edge look of our web site matches the cutting-edge level of service we are providing our clients,” says Darin Klemchuk, partner of CKPT. “When I think of a potential client looking at our site, after seeing the sites of my competition, I think I’ve already done half the job of convincing him that we’re the best firm for him.”
But the quality of the site is only so valuable if nobody gets there to see it. CKPT also hired us to put together a search engine optimization plan to help them achieve high rankings in the search engines. We began by implementing a basic optimization for the pages they had in place, but also continue to advise the partners on additional pages to write and add to the site, expanding their search engine footprint. With this strategy, they continue to grow traffic to the site from search engines on a monthly basis.
“We continue to appear on the first page for more and more search terms,” says Klemchuk. “We’ve gotten some high-quality clients because of this strategy.”
If your web site is still in the 1990’s, it’s probably time to take it to a new level. Contact Web Site Optimizers today to talk about doing just that.
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