Monthly Archives: August 2013

Analytics

Get Started With Google Analytics Events Tracking

By Tom Bowen

Events Tracking is very powerful and easy to set up in Google Analytics. In the first of our two-part series, we look at how to properly set it up and use it.

Conversion

Five Star Post: 12 Tips for Gathering & Using Product Reviews to Increase Sales

By Tom Bowen

If you’re running an online store these days, showing ratings & reviews of your products left by other customers has essentially become a requirement for keeping up.  If you’re not carrying product reviews, you’re probably leaving money on the table. …