Monthly Archives: June 2013

Conversion, Marketing Decisions, Mobile, Usability

Is Your Website Mobile Friendly? Don’t Be So Sure!

By Tom Bowen

I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.)  Just last week I was in a meeting with a client and another vendor where the vendor asked if …

Case Studies, Conversion, Usability

Stop “Promo Code Search” Leaks Once and For All to Increase Conversions

By Tom Bowen

Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.