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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions Categories
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Recent Posts
- Ingenious or Crazy? Adjusting Your Bounce Rate
- The Evolution of Mobile Ecommerce Conversion Optimization
- The Ultimate Guide To Designing Your Cart Recovery Email
- How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
- How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
Monthly Archives: December 2012
Lessons from Scam Artists – Don’t Make These Simple Mistakes to Lose Trust With Shoppers
For an online store, Trust is a critical factor in its ability to convert visitors into buyers. While a brick & mortar store typically allows shoppers to pick up and inspect an item before they purchase, there’s no ability to …