-
About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Monthly Archives: November 2012
Oops! 10 User Survey Design Mistakes & How To Avoid Them
Don’t waste your time and money implementing a user survey that won’t get you much useful information. Avoid these common mistakes to get higher response rates with more thoughtful answers so you have the information you want.
Searching For Conversions – 10 Tips To Leverage Site Search To Increase Orders
Improve your online store’s internal site search function with these 10 tips that can help you improve your web site’s conversion rate.
How To Succeed In Email Marketing: Demystifying Email Metrics
Understand the meaning of the most useful Email Marketing metrics, the nuances of how they are calculated, and how to use them to improve future campaigns.
Stripe.com Offers the Best of Both Worlds in Accepting Online Payments
Combining the control and usability of a Merchant Account solution with the lower costs of a solution such as PayPal, Stripe.com is a welcome addition to the array of online payment provider choices. Read about our experiences with it.
