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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Monthly Archives: October 2012
Use Your Customer Site Search Data To Boost Revenues With These 5 Simple Techniques
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.
Avoid These Shipping Cost Usability Mistakes That Even The Big Ecommerce Sites Make
We usually think that the largest online e-tailers have the resources to make their sites the easiest to use, but my recent experience in trying to purchase a gift with three of them proved that to be wrong.
10 Quick Hits From Conversion Conference That Should Boost Your Conversion Rates
There was a wealth of information distributed at Conversion Conference in Ft. Lauderdale, including some “quick hit” suggestions that should be no-brainers in improving almost all web sites.
Analytics Focus: “The Sexiest Metric Ever”
This post marks the first in a series of posts I’ll be doing in the coming months, focusing on one specific web metric and how you might want to use it. I think this series will be of a lot …
