Monthly Archives: September 2012

Conversion

Are You Losing Orders By Ignoring These 5 Areas Of Your Shipping Policy?

By Tom Bowen

As the 2012 holiday season approaches (and as you know, it’s really already here), there is a lot of talk about the importance of offering free shipping during the holiday season and beyond.  And I solidly agree with that.  But …

Email Marketing

8 Tips To Improve Your Email Marketing Open Rate

By Tom Bowen

Opt-In email marketing remains one of the most valuable tactics to drive conversions on your web site.  Monetate recently reported that for the 4th quarter of 2011, conversion rate for traffic coming from email was 4.21% vs. 2.96% from search.  …