Monthly Archives: July 2012

Tips & Tricks

How To Add A Store Locator That Saves Your Site Money

By Tom Bowen

Now days, more and more web sites are including Store Locators to aid their site visitors to find the closest location.  Retail chains want to make it easy for customers to find and shop at their stores.  Manufacturers & wholesalers …

Marketing Decisions

Facebook Ads vs. Google AdWords: Where Should You Be Advertising?

By Tom Bowen

We’re talking online advertising today, and historically, that conversation has always started with pay per click (PPC) ads, and the dominant player in that game:  Google AdWords.  However, with nearly a billion users, Facebook has emerged as a viable alternative …