Monthly Archives: April 2012

Conversion

Is Your Return Policy Killing Sales? 6 Ways To Stop The Bleeding

By Tom Bowen

I was at a big box store not long ago looking to replace the phone at my home-office.  I had had some trouble finding the exact set of features I wanted, but when I did and got to the checkout, …

Marketing Decisions

The Online Payment Process Decision: What Every Online Marketer Should Know

By Tom Bowen

For many smaller organizations looking to start accepting credit cards online, the question quickly arises as to which provider to use to accept those payments.  And actually, what type of provider is the question really being asked first.  Depending on …